Press Kit Slice Fractions

Information for journalists and marketers.


Montreal, Canada

Release Date:
Feburary 2014

Google Play

iOS: $3.99
Google Play: Free


Slice through ice and lava to clear the mammoth’s path in this award-winning problem solving game. We’ve teamed up with university education experts to craft an intuitive and incredibly fun way to learn fractions — the bottleneck of early math education.


  • Learn fraction concepts without words
  • Experience an activity reviewed by researchers at a Canadian university (UQAM)
  • Collect funky hats
  • Solve over 140 innovative physics puzzles
  • Play in a safe, digital environment. No ads or in-app purchases.
  • Choose between 15 languages: Danish, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Russian, Spanish, Swedish, Turkish, Simplified Chinese and Traditional Chinese

Universal app update

This free major update includes 32 exciting new levels, a new learning concept (addition), a whole new enchanted forest to explore and 3 new hats and badges to collect. The game is also available for the new Apple TV a universal app!

Efficacy proven by research

A study conducted by researchers of the University of Quebec at Montréal (UQAM) demonstrated that the mobile game Slice Fractions significantly improved students’ performance in a very short amount of time. Learn more by watching a quick summary video.

About Ululab

Ululab is a studio that produces fun and pedagogically sound video games. We strive to ensure that these games are intuitive and will lead to profound conceptual learning. We believe we can push the limits of game-based learning.




Awards & Recognition

Best of 2014 — App Store in 25 countries!

Apple Editor’s Choice — App Store worldwide!

Best Original Digital Content 2015 — Youth Media Alliance

Best New Interactive Media 2015 — Numix

Winner of a Parents’ Choice Gold Award 2014

Best Family Friendly Game 2014 — Indie Prize Showcase Awards

Editor’s Choice for Excellence in Design — Children’s Technology Review

Gold Medal Winner 2014 — International Serious Play Awards

Silver Winner 2014 — National Parenting Publications Awards

Selected Articles

  • “Rather than tacking on game-like activities, Ululab hits the elusive edutainment sweet spot. The app is game-like in all the right ways, but also a learning challenge with a clearly defined structure and goals.”
    – Lisa Caplan,
  • “Too much teaching, and the game ceases to keep a child’s attention; too little, and it becomes just another game. That’s one of the reasons Slice Fractions is so great: it has mastered teaching kids about fractional math without having overt lessons to do so.”
    – Nicole Tanner, MacLife
  • “The math concept introductions and level progressions are so well designed that kids will move up the levels smoothly, not even realizing they are learning new concepts or the games are getting harder.”

Press Release

UQAM researchers demonstrate effectiveness of educational video game Slice Fractions

Slice Fractions: now available on Apple TV and with new levels!

Request Press Copy

Please send us a quick email at: and we’ll get back to you as soon as a press copy is available for you.

Math Makers Credits

Lead, design & Programming (Ululab)
Dany Joly
François Boucher-Genesse
Jean-Guillaume Dumont

Maïté Lajic (Minikim)
Brian Britigan, Marianne Lee, Barb Krug (Center for Game Science)

Justin Bell (benatural music)

Pedagogical advising & Research (Université du Québec à Montréal)
Stéphane Cyr, Department of Mathematics
Martin Riopel, Department of Didactic
Virginie Houle, Department of Education